Emotivism

The view first articulated by A.J. Ayer (1910-1989) in Language, Truth and Logic that normative sentences convey no propositional content and are therefore literally meaningless. However, Ayer maintained that such sentences served two distinct functions:

they could evince the emotions of the speaker, and
they could arouse an emotional response in others.

Hence, normative language is emotive language.

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